ReGo

As part of the "Brand in the BOX" course, I was tasked with designing a temporary content space (Pop-up) for the launch of a new product for a selected brand, incorporating interactive experiences and innovative technologies. The project focused on creating a unique experience that connects the brand with its audience through updated branding, innovative materials, and planning interactions within the public space at Rabin Square. During the process, I conducted in-depth research on the brand's values and target audience, designed a multidisciplinary user experience, and created an 8x8-meter content cube emphasizing sustainable materials and modern aesthetics. The final deliverables included detailed plans, renderings showcasing user interaction with the space, and a refreshed visual identity for the brand, including a logo, color palette, and patterns.