Rane

Overview
The "Rena" nursery project is a deeply personal and innovative branding initiative inspired by my mother, who holds a master's degree in molecular biology and is currently living with Alzheimer's disease. This project bridges the natural world of plants with the structured realms of biology and medicine, creating a unique space where growth, memory, and tranquility coexist.

The Logo and Concept
At the heart of the branding is the logo, crafted from my mother’s signature. This design emerged through an in-depth exploration of her letters and handwriting, symbolizing a deeply personal connection and the themes of preservation and nurturing. The flowing, organic lines of the logo capture the essence of nature and memory.

Visual Elements
The visual identity of "Rena" revolves around flower-inspired icons, each representing a different type of plant. These icons are designed with a graphic aesthetic influenced by biological and medical diagrams, emphasizing the connection between scientific and natural worlds. The color palette—soft pinks, earthy greens, and calming beiges—was chosen to evoke serenity and emotional well-being.

Mission and Inspiration
"Rena" is more than a nursery; it’s a space dedicated to cultivating emotional well-being and preserving memories. By combining the beauty of nature with a scientific perspective, "Rena" invites individuals to connect with growth, calm, and a sense of deeper meaning in a visually inspiring and therapeutic environment.