5555

As part of a branding course in visual communication, I developed a new brand based on a selected Pantone color. The project aimed to explore the social, personal, and commercial significance of the color while creating a unique branding language that reflects commercial and social values. I designed an original logo, a mood wall, and a detailed brand document that includes the brand's vision, values, and story. The process involved presenting ideas, developing a chosen creative direction, and working in the studio to refine the deliverables based on feedback. This project highlights my ability to combine creative thinking with goal-oriented design while maintaining visual aesthetics and cohesive branding.